Grey Singapore gave me a call to pull the team back together for the refresh of Scotts Gummies animation. This time, we pulled in the uber talent of Lobo to conceptualise, direct and execute the animation. The mega talent of Yessian Detroit was in charge of the Music.
We had all the assets and set up from the original animation. That was a unique piece because it was the first time we used redshift. Again, we learned a load on that project, but it allowed us to make this animation much more efficient. It was also to Lobo’s credit that they took on board redshift, and created a whole new pipeline to ensure continuity if not making the quality even better than the first lot.
I love the playfulness of this one. From a creative perspective also it captures a moment in time, it is definitely a project that pops up in my favourites.